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The Sandbox and Food Angel Partner to Launch ‘Food Rescue World’: Blending Gaming and Charity in the Metaverse

The Sandbox and Food Angel Partner to Launch 'Food Rescue World': Blending Gaming and Charity in the Metaverse
The Sandbox and Food Angel Partner to Launch 'Food Rescue World': Blending Gaming and Charity in the Metaverse

Leveraging the power of virtual worlds to tackle real-world issues, The Sandbox and Food Angel, a Hong Kong-based charity, have joined forces to create a unique gaming experience: Food Rescue World. This initiative perfectly exemplifies the growing “Metaverse for Good” movement, where virtual spaces are utilized to drive positive change in our physical world.

World Food Rescue Week 2024: A Fun and Meaningful Way to Raise Awareness

Coinciding with World Food Rescue Week 2024, Food Rescue World invites players to embark on a captivating adventure within The Sandbox. Guided by Food Angel’s mascot, Rice Boy, players tackle quests that simulate the real-world food rescue process. These quests involve:

  • Collecting surplus food from markets: This highlights the issue of food waste and encourages players to consider responsible food consumption habits.
  • Processing food in a central kitchen: This gamified experience sheds light on the crucial work of organizations like Food Angel in preparing meals for those in need.
  • Delivering meals to underprivileged families: Players gain a deeper understanding of food insecurity and the importance of community support.

More Than Just a Game: Real-World Impact Through Incentives

Food Rescue World goes beyond mere entertainment. Players who complete all the quests are rewarded with coupons from local partners like Lalamove and Maxim’s. These coupons can be used to directly support Food Angel’s initiatives, creating a tangible link between players’ virtual actions and real-world impact.

Industry Leaders Share Their Vision

Ms. Gigi Tung, founder of Food Angel, is excited about the project’s potential: “By leveraging the metaverse to reach the next generation, we hope to build a strong collaboration with The Sandbox. This innovative approach fosters awareness and ensures a sustainable future for our cause.”

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Sebastien Borget, co-founder and COO of The Sandbox, echoes this sentiment: “We’re proud that The Sandbox community can contribute to Food Angel’s mission. Food Rescue World allows players to make a real difference in the lives of those in need. The Metaverse for Good initiative reflects our commitment to positive social impact through virtual experiences.”

Building Bridges Between the Virtual and Real Worlds

Taking action beyond the game, The Sandbox Hong Kong team recently volunteered at Food Angel’s kitchen. This hands-on experience solidified the connection between the virtual world and the real-world impact of the project. Additionally, The Sandbox’s partners, GoGoBox and Chord Hero, participated in this initiative, further expanding the community’s involvement.

The Sandbox’s Legacy of Giving Back

Food Angel joins a distinguished list of organizations supported by The Sandbox, demonstrating their ongoing commitment to charitable causes. Previous collaborations include UNICEF, the French Red Cross, Nori, and WeForest. Food Rescue World marks another significant step forward in The Sandbox’s “Metaverse for Good” initiative.

Looking for More Information?

Visit Animoca Brands for further details about this innovative partnership.


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