While the wait for a new Rihanna album continues, the multi-talented artist has exciting news for her beauty fans. Fenty Beauty, Rihanna’s highly successful cosmetics brand, is expanding into hair care with the launch of Fenty Hair on June 13th, 2024.
Fenty Hair: A New Chapter in Beauty
The announcement, made on June 4th via Rihanna’s Instagram, sent shockwaves through the beauty community. The caption reads, “Ok some of you guessed it – @fentyhair is the newest fam on the block!!! COMING 6/13. We know you’ve been waitingggg so sign up via link in bio and get access to shop before anyone else “
The campaign image features Rihanna sporting a striking short blonde haircut, further amping up the excitement. Fans can expect a diverse and inclusive range of hair care products from Fenty Hair, catering to all hair types and textures.
Beyond the Music: Rihanna’s Business Acumen
While some fans might be yearning for a new album (Rihanna’s last studio album, Anti, was released in 2016), there’s no denying Rihanna’s impressive entrepreneurial spirit. Fenty Beauty, launched in 2017, revolutionized the beauty industry with its wide range of foundation shades that cater to all skin tones. Fenty Skin, a skincare line, followed in 2020. Now, with Fenty Hair, Rihanna is poised to dominate yet another market segment.
What to Expect from Fenty Hair
Specific details about the Fenty Hair product line are still under wraps. However, based on the brand’s commitment to inclusivity and quality, we can expect a range of high-performance hair care products designed to address various hair needs.
Join the Fenty Hair Movement
Head over to the Fenty Beauty website (https://fentybeauty.com/) to sign up for early access to shop the Fenty Hair launch on June 13th. Stay tuned for more updates from Fenty Hair on social media using #FentyHair.
