New Delhi, India: India is poised to become a dominant force in the global content creation landscape. According to Union Minister for Communications Jyotiraditya Scindia, the country’s content market is projected to skyrocket from $30 billion today to a staggering $480 billion by 2035.
Leveraging Technology for Digital Transformation
Speaking at the ‘India Mobile Congress 2024’ in New Delhi, Minister Scindia emphasized the government’s commitment to making information accessible to all citizens. He highlighted India’s readiness to embrace cutting-edge technologies like 6G to drive digital transformation and innovation.
AI-Powered Content Creation: A Catalyst for Growth
A recent report by Ernst & Young predicts the Indian content industry to reach $30.6 billion in 2024. Experts at the ‘India Mobile Congress 2024’ discussed the transformative potential of artificial intelligence (AI) in content creation. AI is seen as a powerful tool to increase revenue, reduce costs, and tap into new markets, particularly in tier 2 and 3 cities where content consumption patterns are evolving rapidly.
AI is enabling real-time personalization and audience engagement, fostering significant growth in the creative economy. While AI enhances human creativity, it’s not intended to replace it. Instead, it serves as a valuable asset in the content creation process.
Regional Content Gains Momentum
AI is playing a pivotal role in driving the growth of regional content. In India, 95 percent of YouTube viewership is now in regional languages, reflecting a significant shift from the previously dominant English-speaking audience. This trend underscores the increasing demand for content that resonates with diverse cultural and linguistic preferences.
AI for Education and Awareness
Beyond entertainment, AI-driven content can be a powerful tool for education and awareness. It offers unique opportunities to disseminate valuable information and raise awareness about important social and environmental issues.
India Mobile Congress 2024: A Showcase of Technological Advancements
The ‘India Mobile Congress 2024,’ inaugurated by Prime Minister Narendra Modi, showcased India’s technological prowess. The event featured over 400 exhibitors, 900 startups, and participation from 120 countries. Attendees had the opportunity to explore 900 technology use case scenarios and engage in over 100 sessions led by 600 global and Indian speakers.
World Telecommunication Standardisation Assembly (WTSA) 2024
In addition to the ‘India Mobile Congress 2024,’ India is also hosting the prestigious World Telecommunication Standardisation Assembly (WTSA) 2024 from October 14 to 24. This global event brings together telecommunications regulators, industry leaders, and experts to discuss and develop international standards for the telecommunications sector.
Conclusion
India’s content creation industry is poised for exponential growth, driven by technological advancements like AI and the increasing demand for regional content. The country’s strategic initiatives, such as hosting the ‘India Mobile Congress 2024’ and the WTSA 2024, reinforce its position as a global leader in the telecommunications and technology sectors. As India continues to embrace innovation and digital transformation, its influence on the global content landscape is set to expand significantly.
